Marketing I

Marketing I explores the seven core functions of marketing which include:

1. Marketing Planning – why target market and industry affects businesses

2. Marketing-Information Management – why market research is important

3. Pricing – how prices maximize profit and affect the perceived value

4. Product/Service Management – why products live and die

5. Promotion – how to inform customers about products

6. Channel Management – how products reach the final user

7. Selling – how to convince a customer that a product is the best choice.